Over 30% of our franchise-holders choose a new representation of the Comess Group again
1. Growth
To achieve worldwide leadership in the tapas business, a maximum level of growth is required. To do this, we need to contact future franchisees who are interested in benefiting from a proven business formula, and choose locations carefully.
2. Technical department
We have to work fast to keep up the rate of 100 new restaurants opened between 2001 and 2006. Our technical department takes care of the project and the layout of the new premises, offering “turnkey” construction.
3. Control of Restaurants
Maintaining the brand image and upholding profitability is only possible by training future franchisees and recycling current ones.
Franchisees receive our full support before, during and after opening. Area Managers are in charge of co-ordinating the opening, and advising franchisees, while the Customer Service department is in charge of customer care and resolving any incidents.
4. Marketing
Marketing actions are responsible for strengthening the brand name, with the sole objective of increasing sales.
5. R+D / Acquisitions / Logistics
The fundamental elements of good business organisation lie in a careful selection of product offers, the most appropriate suppliers and the best logistics service. At Lizarrán we select and develop products in different formats, and they are always backed by our Lizarran/Origin/Tradition (LOT) seal of guarantee, in order to ensure that our recipes:
- Are homogeneous throughout the chain.
- Have guaranteed food safety and traceability.
- Have a shelf life and format that are appropriate for our restaurants
- Are easy to prepare and pack, avoiding losses.
- Provide an example of traditional cuisine,
contributing to their diffusion
Our franchises:
