We´ve got a plan
Our Internet websites serve as a dynamic showcase for our offer, and they provide us with valuable information and data about our clients’ preferences.
Our exclusive “Participatory Franchise” system enables us to obtain a first hand in-depth knowledge of the communication requirements, urgent needs or deficiencies of our franchisees, and to cope with any strategic problems immediately. Our Marketing Department works to meets the requirements of both franchisees
and clients. Therefore, we take different actions for each one of the establishments implemented and we prepare an ambitious Annual Media Plan that includes TV spots, Sponsoring the Tour of
Spain Cycle Race, and Product Placement in the series “El Comisario” on Channel 5.
We develop specific plans for each franchisee with different specific promotions, advertising and publicity activities adapted to the needs of each establishment, the target that frequents the
restaurants and the market trends.
Along the same lines, we provide different types of know-how to different international situations, implementing in Spain actions that have been successfully carried out abroad. We attend Spanish and international conferences so that we can find out the latest developments and adapt our marketing activities to the new
developments on the restaurant franchise sector anywhere in the world.
We can also count on the creative and logistical support of the very best marketing agencies in the country and we can also rely on qualified suppliers who adapt to our quality, speed and price requirements.
Strategic Decisions Manual
The Micromarketing Market
The tactical actions that the franchisee’s takes with respect to his environment are vital within the framework of participatory franchise. This is what we refer to as micromarketing, the essential aims of which are as follows: to maximise the franchises’ success, to make decision-making easier, to equip the franchisees’ with support tools, and to provide them with guidance.
In this environment, the Micromarketing Manual provides the key factors needed to enhance the brand image that we wish to give to all the establishments in the chain.
The actions that are taken revolve around those moments, or situations where there is room for improvement or enhancement. They follow a new communication model that aims to make a qualitative step forward in the clients’ perception of the brand.
The Promotional Actions of the Micromarketing Manual are dynamic and endeavour to put in practice any action on the basis of certain commun graphic and creative parameters. The use of this Manual facilitates the availability of these actions and reduces the cost of producing
Our franchises:
