Thanks to many years of hard work, the policy and the symbols inherent to the brand have been unified.
A back-office system, from which it is possible to control all the business parameters, especially those concerning the costs of the product and the personnel.
One single order, only one reception day and one single invoice, contribute to make the administrative process as simple as possible.
Standardisation of the products and standardisation of the recipes and the prices in order to work with an assembly Kitchen.
An easily recognisable offer, and a quality offer that evolves to suit the consumers’ tastes.
The products that are supplied by the certified providers are controlled batch by batch. The APPCC guarantees the quality and the traceability of all the products that are served in our restaurants.
Daily reception of the information, to analyse the strong points and the weak points of our offer and to adapt it to the market using communication and marketing tools.
Specific micromarketing actions taken at each establishment and a complete Annual Media Plan that includes: TV, Sponsoring the Tour of Spain Cycle Race, and Product Placement in the series “El Comisario”.
The Area Managers are at the disposal of the franchisee to deal with any problems that might arise on a day-to-day basis at the restaurant.
Studies individually each restaurant’s needs and applies customised made-to-measure solutions.
Essential for modernising the system and for offering the best service to the client at all times.